PharmEvo launches yet another visual and literary masterpiece
This year PharmEvo achieved yet another landmark with a straight 27th launch of its customary Annual Thematic Calendar Launch on 30th November, 2025 in Karachi followed by launches in Lahore, Multan and Rawalpindi on 6th and 7th December 2025.
For over two decades now, PharmEvo has been publishing meaningful, research-based thematic calendars each year & launching them formally amidst the presence of valued scholars, literary personalities and members of the medical fraternity. These thematic calendars have become a celebrated legacy of the company, and each year people from other walks of life await the launch with much anticipation. PharmEvo pioneered a new trend in the history of calendar making & transformed it into an excellent medium that informs and enlightens at the same time.
The 2026 Thematic Calendar, titled “Raaz-e-Dawam-e-Zindagi”, includes twelve couplets, each based on a meaningful purpose. These verses encourage a balanced and purposeful life, promote a better society, and help people understand the true purpose of existence.
The calendar, launched across Karachi, Lahore, Islamabad, and Multan, brought together renowned poets, intellectuals, healthcare professionals, and distinguished personalities from various fields. This calendar is not just a publication it is a message. A promise. A commitment to keep our culture, values, and intellectual heritage alive.
Renowned poet Iftikhar Arif said the true purpose of poetry is to elevate human perception, and that countries which invest in literature and cultural expression see measurable gains in creativity and emotional stability among young people. He said several major companies in Pakistan contribute to charity and welfare, but very few support language, culture and literary development.
Iftikhar Arif praised PharmEvo’s literary contributions, saying its thematic calendars help reconnect younger readers with Urdu at a time when many believe the youth are drifting away from their linguistic heritage.
Poet and playwright Wasi Shah said the evening deserved to be called a “Shaam-e-Iftikhar” in honour of Arif. He said Urdu’s script is as visually striking as a painting and should be taught with pride. He noted that relying entirely on Google and digital shortcuts is weakening reading habits among students.
Wasi Shah said PharmEvo’s thematic calendar is more than a cultural effort; it is a social contribution that brings younger generations closer to their identity through literature.
A Former head of the Quaid-e-Azam Academy and senior researcher, Khwaja Razi Haider, said the calendar has been designed with a focus on character development and inner reflection. He said PharmEvo has consistently served Urdu and generations of young readers for more than two decades, combining corporate responsibility with cultural preservation.
Chief Executive Officer PharmEvo Syed Jamshed Ahmed said holding literary gatherings within the corporate sector is never easy, yet the company continues this tradition with pride. He said PharmEvo is now ranked among the top sixteen out of more than seven hundred pharmaceutical companies in Pakistan, but still sees literature as an essential part of its mission.
Jamshed expressed concern that many children in Pakistan no longer learn proper Urdu, while families abroad often make a deliberate effort to preserve the language at home. He said a society that stops reading or dreaming loses its ability to grow, adding that literature plays a central role in nurturing imagination and emotional strength. “A person who cannot think or dream, how do we count them among the living?” he asked.
