EvoTalks Podcast
Launched in January 2025 under the banner of EvoTalks, the podcast series brings together renowned healthcare professionals from the medical fraternity to share their journeys, challenges, and achievements. Highlighting stories of resilience, innovation, and leadership, the series inspires listeners to chase their goals with passion and determination.
Coffee with Guru
Coffee with Guru is one of our key initiatives that fosters a culture of continuous learning. On December 11, 2025, we had the honor of hosting Mr. Amir Paracha – Chairman and Chief Executive Officer Unilever Pakistan. He is a corporate veteran, a change-maker, and a voice for impact. Recognized as a “Corona War Hero” by the Government of Pakistan. The session gave participants an inspiring opportunity to engage with a seasoned professional and marketer, learning from his vast knowledge and experiences.
Suno Kahani – A story-telling session for young readers
Suno Kahani, a story-telling session for young readers was organized in collaboration with Team Metabolizers to spread awareness about the harmful effects of diabetes on children’s health. During this session, a volunteer from GoRead.pk read aloud the story “Gullo”, which revolves around the themes of maintaining a healthy lifestyle, following a balanced diet, and avoiding excessive sugar intake.
Clinical Research Grant-Pharmacists
Pharmacists are integral members of the healthcare team, working alongside doctors and nurses to ensure safe, effective, and evidence-based patient care. Despite their critical contributions, pharmacists have often remained under-recognized within the broader healthcare system. Addressing this gap, the PharmEvo Research Forum introduced a landmark initiative by the name of Clinical Research Grant for Pharmacists (CRG-P) for the first time ever in Pakistan. The inaugural grant meeting was held in Karachi on October 22, 2025, marking a significant milestone for pharmacy professionals in Pakistan. The initiative aimed to foster a culture of clinical research among pharmacists and provide structured financial support to translate research ideas into meaningful outcomes. A total of 10 research proposals were submitted from various reputable institutions. Following a rigorous evaluation process, the top three proposals were selected for the grant. Each project winner was awarded PKR 200,000 to support its implementation. The grant recipients were:- Ms. Areeba – Tabba Hospital
- Ms. Hafsa Muhammad Ashfaq – Dow International Medical College
- Ms. Areeka – National Institute of Cardiovascular Diseases
Team Bone Saviors
The Kindness Feast brought together healthcare professionals and their spouses for an inspiring experience centered on emotional intelligence, empathy, and meaningful human connection.
🔹 Kindness at Work – Dr. Adnan Azam
🔹 Kindness at Home – Dr. Javed Iqbal
The sessions emphasized:
- Stronger marital bonds & positive parenting
- Work–life balance in medical practice
- Emotional well-being in personal & professional life
The initiative generated excellent engagement, strengthened relationships with KOLs, fostered new connections with potential prescribers, and enhanced positive brand recall through interactive branding and media visibility.
PharmEvo continues to champion empathy-driven engagement — because kindness is a way of life.
Team Elite
HARMONY
Bridging the Gap Between Science and Clinical Practice
“Let the Learning Trade Begin!”
HARMONY is a nationwide educational initiative aimed at standardizing scientific communication in Pakistan and aligning clinical practice with evidence-based guidelines in the management of hyperuricemia.
Despite clear recommendations from global authorities such as the American College of Rheumatology and the European League Against Rheumatism, clinical myths and inconsistent practices continue to impact patient outcomes.
To address this gap, HARMONY introduces a unique Medical Stock Market–themed learning experience, where:
– Evidence is treated as a valuable investment
– Myths are exposed as risky trades
– Guidelines become blue-chip stocks
– Clinical decisions generate measurable returns
Through interactive sessions, case-based discussions, and gamified engagement, the campaign challenges misconceptions around hyperuricemia and promotes treat-to-target, guideline-aligned management.
HARMONY is not just education—it’s a strategic shift toward smarter, science-driven clinical decisions.
Team Gladiators
Inauguration in Karachi and Lahore Discovering PCOS an initiative by PharmEvo (Femcare Division) addressing PCOS as a National women’s health priority in Pakistan, and aiming to drive awareness, early diagnosis & informed action.
Team Mavericks
MOU Signing Ceremony
MOU signing ceremony held at HO in CaféEvo between president of Alkhidmat Foundation Sindh Dr. Tabbasum Jafri and Mr. Kamran Ali Zaman Director Marketing PharmEvo in the presence of Director Commercial Mansoor Khan and Farhan Javaid MM, Zeeshan Adil Sr.BUH, Shariq Jafri SPM on 29th September 2025
Team Royals Oncology
Industrial Symposium
Team Royals Oncology sponsored industrial symposium at the Best of ASCO meeting, Dr. Ilya Pokataev, MD, PhD (Head of the Clinical Research Center & Chemotherapy Department, Moscow City), the principal investigator for the biosimilar trial, shared compelling real-world evidence. He presented data from head-to-head clinical studies demonstrating that PharmEvo’s Biosimilar Pembrolizumab is comparable to the reference product. The session was moderated by Dr. M. Nauman Zahir (Associate Professor and Consultant Medical Oncologist at Dr. Ziauddin Hospital Karachi). These high-quality biosimilar covers 24 indications, offering a promising and much-needed affordable alternative for a wide range of cancers. This drug is available on NOC basis for no profit and no loss.
Team Royals Oncology
Taking Flight: Celebrating the Launch of Aerosquad and Team Thunderbolt
We are thrilled to share the highlights of a landmark event held this January 2026—a celebration of past triumphs and the beginning of a bold new chapter. The recent launch ceremony marked the official debut of our newest division, Aerosquad, and the introduction of its newest powerhouse, Team Thunderbolt.
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A Legacy of Excellence: Thunder & The Birth of Aerosquad
The journey toward Aerosquad began in 2023 with the takeoff of Team Thunders. Their consistent dedication and high-performance culture served as the foundation for this expansion.
The launch event was a dual celebration: we took a moment to recognize the incredible achievements of Team Thunders over the past year while simultaneously unveiling the new team, Thunderbolt. With the synergy of these two forces, Aerosquad has officially come into existence to lead our efforts with greater scale and specialized focus.
Expanding Our Portfolio: New Product Reveal
The energy of the launch reached new heights as we unveiled five innovative additions to our product lineup. These brands are set to strengthen our position in the market and provide vital solutions to the healthcare community:
- Clores & Clores-S
- Indalo & Indalo-M
- Breve
The introduction of these products under the Aerosquad banner signifies our commitment to rapid growth and therapeutic excellence.
Welcome to the skies, Team Thunderbolt, and congratulations to the entire Aerosquad division!
THE MIND TALKS
A nationwide series of symposiums named “The Mind Talks” were organized by Team Titans highlighting the importance of discovering mental health in co-morbid diseases along with use of Escitalopram in anxiety & depression. These symposiums aimed to enhance awareness and clinical understanding of mental health challenges associated with co-morbid medical conditions like diabetes, hypertension & irritable bowel syndrome.
More than 850 doctors participated in these events, including Psychiatrists, Physicians, Diabetologist, Cardiologists, GPs and Gastroenterologists.
Each speaker contributed through expert lectures and panel discussions, significantly enriching the scientific value of the symposium.
Lahore Event:
Date: 23rd October 2025
Moderator:
Assistant Prof. Dr. Wafa Qaiser (Consultant Physician, Gulab Devi Hospital, Lahore)
Chief Guest:
- Dr. Javaid Akram (Consultant Physician, Ex-Vice Chancellor, University of Health Sciences Lahore)
Speakers:
- Nabeel Ibad (Consultant Psychiatrist & Head of Psychiatry, Shaikh Zaid Hospital, Lahore)
- Dr. Aftab Mohsin (Consultant Physician & President of Pakistan Society of Internal Medicine)
Panelist:
- Dr. Saqib Bajwa (Consultant Psychiatrist, Punjab Institute of Mental Health)
- Dr. Taj Jamshaid (Consultant Physician, Sharif Medical Complex, Lahore)
- Dr. Faiza Athar (Consultant Psychiatrist, Lahore General Hospital, Lahore)
- Associate Prof. Dr. Somia Iqtidar (Consultant Physician, King Edward Medical University, Lahore)
Karachi Event:
Date: 22nd November 2025
Moderator:
Dr. Sonia Yaqoob (Consultant Physician at Shamsi Hospital, Karachi)
Chief Guest:
- Dr. Iqbal Afridi (Consultant Psychiatrist, Medical Director of Pak International Hospital & Former Dean of JPMC, JSMU and CPSP, Karachi)
Speakers:
- Associate Prof. Dr. Anil Kumar Wadhvani (Consultant Psychiatrist, JPMC, Karachi)
- Associate Prof. Dr. Syeda Urooj Riaz (Consultant Physician, Jinnah Medical & Dental College, Karachi)
Panel of Experts:
- Dr. Masroor Ahmed (Consultant Physician, Former Principal of Sindh Medical University and Secretary of Faculty of Medicine in CPSP, Karachi)
- Dr. Karim Qamar Uddin Consultant Physician, Baqai Medical University Hospital, Karachi)
- Dr. Naeem Siddiqui Consultant Psychiatrist, Aga Khan University Hospital, Karachi)
- Dr. Sohail Ahmed (Consultant Psychiatrist and Head of Psychiatry at PAF Hospital, Karachi
- Dr. Washdev Amar (Consultant Psychiatrist and Head of Psychiatry at Civil Hospital, Karachi)
Rawalpindi Event:
Date: 13th December 2025
Moderator:
Dr. Farzana Niat (Consultant Psychiatrist & Head of Department, Psychiatry & Behavioral Sciences, Al-Nafees Medical College, Islamabad)
Chief Guest:
- Dr. Mohawat Hussain Rana (Professor of Psychiatry and Behavioral Sciences & Former Dean of Psychiatry, CPSP)
Speakers:
- Usama Bin Zubair (Consultant Psychiatrist & Psychotherapist)
- Dr. Lubna Miraj Chaudhry (HOD, Medicine, Benazir Bhutto Hospital, Rawalpindi).
Panel of Experts:
- Brig. Dr. Shahid Aziz (Consultant Physician and Diabetologist, Ex – Head of Department of Medicine, Pak Emirates Military Hospital, Rawalpindi)
- Dr. Shafat Mustafa Khatoon (Consultant Physician, Head of Department of Medicine, Pakistan Institute of Medical Sciences (PIMS), Islamabad)
- Anwar ul Haq (Consultant Psychiatrist, Ex – Head of Psychiatry Department, Capital Hospital, Islamabad)
- Rabia Asghar (Consultant Psychiatrist, Shifa International Hospital, Islamabad)
- Fatima Bilal (Consultant Psychiatrist, Head of Department of Psychiatry, CDA Hospital, Islamabad)
Peshawar Event:
Date: 18th December 2025
Moderator:
Assistant Prof. Dr. Israr (Consultant Psychiatrist, Lady Reading Hospital, Peshawar)
Guest of Honor:
Prof. Dr. Wajid Ali Akhunzada (Consultant Psychiatrist, Hayatabad Medical Complex, Peshawar, President Pakistan Psychiatric Society)
Chief Guests:
- Dr. Syed Mohammad Sultan (Consultant Psychiatrist & Former President of Pakistan Psychiatric Society)
- Dr. Sayed Mohammad Sultan
- Dr Intekhab Alam (Consultant Physician & Former Professor & Chairman of Department of Medicine, Lady Reading Hospital, Peshawar)
Speakers:
- Dr. Ali Ahsan Mufti (Consultant Psychiatrist, Ibadat Hospital, Peshawar)
- Dr. Muhammad Tariq Mehar, (Consultant Physician, Hayatabad Medical Complex, Peshawar)
Panel of Experts:
- Dr. Zafar Hayat (Consultant Physician, Former Professor & Head of Department of Medicine, Khyber Medical College, Peshawar)
- Dr. Farooq Ahmed (Consultant Physician, Director Medical Education, Khyber Medical College (KMC), Peshawar)
- Dr. Bashir Ahmad (Consultant Psychiatrist, Khyber Medical College, Peshawar)
- Dr. Javed Iqbal Farooqi (Consultant Physician, Life Care Hospital and Research Institute, Peshawar)
- Associate Prof. Dr. Awais Naeem (Consultant Physician & Medical Director Khyber Teaching Hospital, Peshawar)
- Mian Mukhtar ul Haq Azeemi (Consultant Psychiatrist, Life Care Hospital and Research Institute, Peshawar)
- Imran Khan (Consultant Psychiatrist, Khyber Medical College, Peshawar)
NAVIGATING 1000 DAYS
Navigating The Journey of K-1,000 Days of Life-It is concept of need of Calcium in Initial 1000 days of Life in Pregnancy and Post Pregnancy. It is a critical window for the women and baby. It covers 270 days of womb and rest 365+365 days of Children who’s growth and development rely on the mother health in which how well she properly intake the calcium in this phase. Total Session Executed: 50 Total Dr. Exposed: 900
Team Alpha
Alpha Team launched the sequel to it’s last year campaign titled as Connecting Heart 2.0 – Back to the Game
This time the engagement modus applied was a workshop based on Lego Serious Play (LSP). LSP is a facilitated thinking, communication and problem-solving technique which draws on extensive research from the fields of psychology, learning and businesses.
Programs Executed : 9
Regions covered : 4
Doctors Engaged : 225
Team Aviators
Fastest Billion Brand – Evocheck Premium Linx CGM
Events Report
Kick-off Date 29th January 2026
This strategic initiative was designed as a cross-functional, all-PharmEvo effort to ensure collective ownership and synergy beyond the core CGM team Aviators. By aligning multiple teams and specialties, the project strengthened product visibility and accelerated adoption at the prescriber and patient levels. Nine events were conducted & this strategic initiative was done in Karachi, Lahore, Multan, Faisalabad, Swat, Islamabad, Peshawar, Hyderabad, Sukkur.
Team Bravo
AVSAR PLUS – PATIENT CONNECT series
(Under the umbrella of DISCOVERING HYPERTENSION)
It has been estimated that 27% of medical malpractice is the result of the communication failures. Better communication can reduce medical errors and patient injury. NIH response to the need for enhanced patient-doctor interaction,
AVSAR PLUS – Patient Connect Program, a series of specialized communication workshops, has therefore been designed for potential GPs to master high-impact communication techniques with their patients to address this issue.
Team Challengers
The session titled “Art of Heart” was conducted for HCPs and their families in Lahore and Karachi, engaging a total of 60 families. The objective was to spread a message of hope and resilience through the Japanese concept of Kintsugi, which teaches that scars are symbols of strength rather than flaws. During the activity, doctors and their families painted pots, intentionally broke them, and then reassembled the pieces, highlighting the cracks with golden paint to represent beauty in imperfection. The session was facilitated by Sameed Ezazi, a seasoned Learning & Development and Organizational Development professional, creating a meaningful and reflective experience for all participants.
Team Champion
THE TIPPING POINT – TADCLOT Mega Symposium
9 cities – 9 Symposia – 600+ Cardiologists – 64 KOLs as panelists – 13-01-2026
Team champions successfully delivered 9 TADCLOT Mega Symposia across 9 major cities of Pakistan on 13-01-2025 , executed through an innovative hub-and-spoke model — a first-of-its-kind scientific engagement at this scale. With the central presentation delivered live from Karachi, interventional cardiologists across Karachi, Hyderabad, Sukkur, Multan, Rahim Yar Khan, Faisalabad, Lahore, Islamabad, and Peshawar were seamlessly connected through real-time video streaming. Each city featured its own expert panel, moderator, and participating audience , creating parallel, high-quality scientific discussions on TADCLOT trial. Approximately 600+ interventional cardiologists participated nationwide, making this initiative one of the largest synchronized cardiology engagements in Pakistan . The discussions were led by the country’s top interventional cardiologists, resulting in rich, evidence-based exchanges focused on the clinical implications of the TADCLOT trial. TADCLOT (Twice-A-Day CLOpidogrel vs Ticagrelor) is the first-ever randomized, double-blind comparison of Ticagrelor (ANPLAG) vs. BD Clopidogrel in Pakistan. It was Presented at the ESC 2025 in Madrid and published in the Journal of the American College of Cardiology (JACC).This event marks a strategic tipping point for the Anplag to reach a new level of clinical leadership.
Discovering Diabetes
Youth Diabetes Advocates (YDA)
The Youth Diabetes Advocates campaign aims to expand the reach of DiBot, actively engage young people in diabetes advocacy, and strengthen community awareness around diabetes prevention and early detection.
What We Do
- 🎓 Partner with 10 universities to build academic and community linkages
- 💡 Empower youth through hands-on public health activities
- 🚪 Conduct community and institutional screening campaigns
- 📊 Support evidence-based diabetes research through data collection
Campaign Highlights (July – Dec 2025)
Initially, three universities were targeted for the implementation of Youth Diabetes Advocates sessions and advocate selection in Pharmacy Department. The first session was conducted at Ziauddin University, engaging 200+ students and 45 faculty members. The second session took place at Jinnah Sindh Medical University, with 70+ students and 30 faculty members participating in interactive learning on obesity and diabetes. The third session was held at Hamdard University, where 200+ students gained insights into obesity, diabetes prevention, and the Discovering Diabetes approach, strengthening youth engagement in preventive healthcare.
Execution By Youth Diabetes Advocates
- Federal Urdu University (6 Nov 2025):
Led by Ms. Naseema (Ziauddin University) with expert talks by Dr. Nida Shakeel (DUHS) and Dr. Aftab Ahmed Khan (Meethi Zindagi – WDF). 200+ students engaged on obesity, diabetes prevention, and the Discovering Diabetes framework. - Dar-ul-Sukun (29 Nov 2025):
Session conducted by Ms. Fatima (JSMU) targeting 50+ senior citizens, including BP, glucose, and BMI screening. - Khadija Kazi School (14 Dec 2025):
Led by Ms. Yumna Batool (JSMU) with 50+ senior citizens screened for BP, glucose, and BMI. - Metropolitan School (31 Dec 2025):
Conducted by Ms. Bushra (JSMU), reaching 40+ teachers with preventive health screenings.
Impact & Outcomes
📌 4 awareness & screening sessions conducted
🎓 3 leading medical universities engaged
👥 340+ individuals reached
🩺 190+ community members screened (BP, glucose & BMI)
📚 Youth trained as diabetes advocates
📊 Community health data collected to inform future interventions
Team Legends
LEADERS TRACK
(Young Minds, Complex Cases)
LEADERS TRACK was launched to establish a high-impact scientific platform that engages both young and senior cardiologists through competitive discussion of complex cardiology cases, positioning the company as a long-term academic partner in cardiovascular care.
The campaign aimed at building long-term institutional partnerships by positioning the company as a consistent contributor to scientific growth and postgraduate learning.
Team Meta
The Diabetes Leap: Real-world experience for effective management of diabetes case-based approach.
6 events engaging 435 HCPs in Lahore, Multan, Faisalabad, Hyderabad, Abbottabad, and Karachi were organized to discuss real-life scenarios for case-based learning.
Team Navigators
Campaign Name: DIAQUA
Theme: Hydration is Essential
We are proud to share the successful execution of our nationwide campaign DIAQUA, built around a powerful and timely theme: “Hydration is Essential.”
This initiative was designed to educate Healthcare Professionals (HCPs) about the critical role of hydration in diabetes prevention and glycemic control, while simultaneously promoting wellness and social responsibility.
DIAQUA was activated across 20 leading diabetes-treating wards nationwide, ensuring strong institutional visibility.
Focused scientific discussions highlighting the importance of adequate hydration in diabetes management and prevention.
A thoughtfully arranged refreshment setup reinforcing the hydration theme and encouraging healthy lifestyle practices among HCPs.
Strategic Follow-Up Activities
To ensure sustained recall beyond the initial engagement, DIAQUA incorporated structured follow-ups plans through installation of Water Dispensers in HOD and doctors’ rooms.
These utilities served as daily visual reminders, strengthening long-term brand association with hydration advocacy.
Water bowls for birds were placed outside clinics to promote compassion through hydration during peak summer months.
This initiative beautifully connected healthcare, humanity, and environmental responsibility — reinforcing DIAQUA as not just a campaign, but a cause.
Team Omron
Team OMRON and Team FALCON from PharmEvo Consumer Division, successfully conducted Check-Light Corporate Wellness Drive at Orient Group, Faisalabad, Daraz, Karachi, and Orient Group of Companies, Lahore, as part of our ongoing commitment to addressing hypertension and diabetes within corporate environments.
The session was led by Medical Specialist Dr. Ghulam Abbas Tahir, and Senior Registrar JPMC Dr. Zareen Sattar who delivered an insightful and comprehensive briefing to employees on blood pressure control, glucose management, and BMI awareness.
During this activity, we screened 500+ employees, including senior management, ensuring thorough health assessment and meaningful engagement across the organization.
We are also pleased to share that an MOU has been signed with Orient Group to continue these wellness activities in the future, further reinforcing our dedication to building a healthier, better-informed society.
Team Transformers
Meeting Of Minds
As part of our continued scientific engagement efforts, we successfully conducted a series of “Meeting of Minds” sessions across various regions, extending from major metropolitan cities to peripheral areas. These sessions were designed to foster meaningful academic exchange and collaborative discussion among healthcare professionals. We organized multiple interactive sessions featuring our esteemed guest speakers, ensuring comprehensive outreach and inclusive participation. A key highlight of the initiative was a structured debate session involving experts from multiple specialties. The multidisciplinary format encouraged diverse clinical perspectives, constructive dialogue, and evidence-based discussions on the management of hyperuricemia and its associated comorbidities.
Team Winners
The Diabetes Show
Under the Umbrella of “Discovering Diabetes”
The objective of this campaign is to empower the next generation by spreading diabetes awareness in a unique, high-engagement format. By utilizing an interactive Puppet Show, the campaign aims to educate students on the link between obesity and diabetes through storytelling and live Q&A sessions.
The Characters:
- Chacha Chaudhry: The wise guide.
- Chips Khan: Representing the challenges of childhood obesity.
- Dr. DD (Dr. Discovering Diabetes): Providing expert medical insights.
Execution & National Reach
The Team Winners IGM Campaign successfully executed “The Diabetes Show” at a national level, reaching over 1,000 students across leading educational institutions, including:
- Karachi: Govt. Girls Secondary School, Nazimabad
- Islamabad: The City School
- Lahore: St. Thomas High School
- Peshawar: Peshawar Model Girls School (PMSC-5)
- Multan: Step School & HN School
The sessions featured esteemed Endocrinologists and KOLs, including Dr. Mehwish Saeed, Dr. Aiman Malik, Dr. Dure Sameen, Dr. Nida Shakil, Dr. Umar Ashfaq, and Dr. Fariyal Tariq, who provided professional medical guidance to the youth.
Distinguished Guests & Support
We are honored by the support of our distinguished guests who joined us in Karachi:
- Mr. Adil Askari (Member of Provincial Assembly, Sindh)
- Mr. Imtiaz Hussain Umar (District Education Officer Central, Karachi)
- Mr. Tariq Ali (Deputy District Education Officer Central)
Impact & Feedback
The campaign received overwhelming appreciation from school administrations and faculty nationwide. Educators highly praised the innovative puppet-show format for its ability to simplify health concepts, with many officially requesting follow-up sessions to continue this vital health education.
“This marks the beginning of our IGM Campaign—a journey to foster a healthier, more informed future for Pakistan.”
#DiscoveringDiabetes #DiabetesAwareness #PharmEvo #IGMCampaign #TheDiabetesShow #EmpoweringTheNextGeneration #TeamWinners
