Selected Activities by Our Marketing Teams
Team Gladiators
Team Meta
PharmEvo in collaboration with Pakistan Endocrine Society (PES) took the initiative of raising awareness about polycystic ovarian syndrome (PCOS) among women with or without PCOS & trained healthcare professionals (HCPs) on its management.
This campaign “Breaking the PCOS code” comprises the following initiative executed in September 2024: workshops on “Breaking the PCOS Code: A Guide to Diagnosis and Treatment.“; online session on “Fertility Warriors: Overcoming PCOS Challenges”; radio shows; social media engagements through video messages, posts, live programs and endocast; free of cost PCOS books for medical colleges; badges/ribbons for PS Members & faculty of workshops.
Teams Winners
The XpeRt Symposium on Inosita Plus XR successfully engaged healthcare professionals across multiple cities including Multan, Sukkur and Gujranwala. The programs were well attended by more than three hundered and fifty participants. Leading doctors delivered their presentation on these occasions.
Team Bone Saviors
Team Bone Saviors successfully organized a plantation drive in September to raise awareness about combating air pollution and addressing global warming, reinforcing our commitment to environmental sustainability. As part of this initiative, we distributed 40,000 Neem seeds—4 seeds in each Drop Card—to 10,000 healthcare professionals (HCPs) across 30 cities. The campaign reached several key venues, including healthcare wards and the PIMA Conference. At the PharmEvo Head Office, employees actively participated by planting 100 tree saplings, further contributing to the green movement. This collective effort highlights our dedication to protecting the environment for future generations.
Team Elite
Team Elite recently launched the Gouric 80mg Eid Postcard Campaign to raise awareness about hyperuricemia, a condition commonly triggered by high meat consumption, particularly following Eid ul Adha. The campaign utilized humorous and eye-catching visuals to engage audiences and enhance recognition, ensuring that Gouric 80mg remains top of mind for healthcare professionals when managing hyperuricemia patients. By highlighting the link between festive dietary habits and the need for effective treatment, the campaign successfully communicated the importance of Gouric 80mg as a trusted solution for managing hyperuricemia.
Team Institution
World Pharmacist Day, celebrated globally on September 25th, was marked by the Institution Team in collaboration with hospitals across the country. This year’s theme, “Pharmacists: Meeting Global Health Needs,” emphasized the vital role pharmacists play in supporting healthcare systems and advancing global health. The observance underscored the critical contributions of pharmacists in ensuring access to essential medicines, promoting health education, and improving patient care, reinforcing their pivotal role in global health initiatives.
Team Mavericks
He Flight to Freedom campaign powerfully symbolized depression as a cage, inspiring over 175 healthcare professionals across Pakistan to symbolically “free a bird,” encouraging the liberation from mental health struggles. Celebrated across more than 20 institutes, the campaign received exceptional feedback from healthcare professionals, garnering recognition from notable figures such as the Federal Health Minister of Punjab, Mr. Khwaja Salman Rafique, and the Chief Secretary of Health in Balochistan. Their recognition highlighted the campaign’s unique approach to enhancing brand recall and raising awareness on World Mental Health Day.
