24th Annual Thematic Calendar Launch

PharmEvo launches yet another visual and literary masterpiece

This year PharmEvo achieved yet another landmark with a straight 24th launch of its customary Annual Thematic Calendar Launch on 17th December, 2022 in Karachi followed by launches in Lahore and Rawalpindi on 20th and 21st December 2022.

For over two decades now, PharmEvo has been publishing meaningful, research-based thematic calendars each year & launching them formally amidst the presence of valued scholars, literary personalities and members of the medical fraternity. These thematic calendars have become a celebrated legacy of the company, and each year people from other walks of life await the launch with much anticipation. PharmEvo pioneered a new trend in the history of calendar making & transformed it into an excellent medium that informs and enlightens at the same time.

PharmEvo Thematic Calendar for the Year 2023 is a homage to the timeless visionary, poet, and philosopher Dr. Allama Muhammad Iqbal, aptly known as the Shair-e-Mashriq and Hakeem-ul-Ummat. His fame is universal, and his poetic genius is acclaimed worldwide.

Iqbal passionately pens down the distinct characteristics of an ideal Human being & especially Muslims and introduces us to a novel understanding of classic concepts of Self-actualization ( خو دی ), Desire ( آرز و ), Knowledge (علم ) Transformation ( ا نقلب ) Insight ( نظر ) including many more.

For our Calendar this year, we have dedicated each month to one philosophical theme from the many in Iqbal’s celebrated and diverse body of work.

His poetry ignites the passion, energy and positivity needed in the world of today marred by gloom and turmoil. The timeless themes in his work resonate to this day and call for the much-needed intellectual and cultural reformation of the nation.

Launch Ceremony

In the launch ceremony, popular voice actor touted as the “Voice of Pakistan”, Mr. Arif Bahalim. accompanied by live music enthralled the guests with his soulful rendition of Iqbal’s poetry.

Speaking on the occasion Mr. Abdus Samad Director Marketing reiterated PharmEvo’s commitment to expand its circle of influence and work for the social well-being of the Evodians, members of the medical community, and the society at large.

Deputy CEO PharmEvo, Mr. Syed Jamshed Ahmed emphasized that it’s in PharmEvo’s fabric to always pursue reason in any action it does, therefore the calendar is a product of research, dedication and hard work and a continuous source of inspiration.

He emphasizes that the message of Iqbal captured in the pages of the calendar should be read, understood, and spread by each Evodian and shared with as many people as possible to benefit from its true essence.

Well known poet, and Iqbal expert, Mr. Ajaml Siraj also expressed his appreciation of PharmEvo’s social endeavours. He maintains that Iqbal’s key words and ideology leads to only one message and that message is man is God’s deputy in this world and that man has to realize that to achieve his true potential.

Prof. Shahzad Ali Khan, Vice-Chancellor, Health Services Academy Islamabad said that Iqbal turned youngsters from a minority group in the Indian sub-continent into a united force by teaching them the lessons of Khudi or selfhood, optimism, enthusiasm and encouragement who later led the Pakistan movement and helped Quaid-e-Azam into the creation of Pakistan